Official wardrobe sponsor of the Miss Michigan America and Miss Outstanding Teen Program. Viper Apparel is also proud to sponsor many other local pageants across the state of Michigan.

Why Viper Apparel Dresses?

Now featuring Michigan Debutante Dresses 2014!

Viper Apparel Is Your Official Online and In-Store Boutique Specializing in pageant dresses, prom dresses, homecoming dresses, and now Bridal and Bridesmaid Dresses and Tuxedos in Michigan! Now Selling 2014 Prom Dresses in Michigan!

Viper Apparel is a local prom dress shop in Michigan located in between Birch Run, Mi and Saginaw, Mi. We are proud to be the official #1 Prom Dress Shop in Michigan 2 years in a row by M-Live and many of our loyal customers! Viper Apparel has also been a prestigious winner of the Elite Boutique from designer Jovani, for the category prom dresses in Michigan. Michigan’s #1 Prom Dress Shop is proud to ship internationally and nationwide.

Dresses in Stock

Viper Apparel has over 2,000 dresses in stock.

We have the most unique collection of prom dresses in Michigan.

Never Closed

Your #1 Prom Dress Shop in Michigan is open all year!

Our website is available 24/7 and we have great hours in store.

Customer Service

Our consultants are available to work with you one on one, giving you free wardrobe advice and tips. Viper Apparel has the unique style you are looking for. We are located right off of I-75 at the Bridgeport/Frankenmuth Exit.

Featured Dresses

These are some of the best 2014 Prom Dresses.

Great Selection and Variety

Viper Apparel carries all the latest 2014 Prom Dress Styles. We carry all the top designers: Sherri Hill, Jovani, Terani, Tiffany Designs, Tony Bowls, Hannah S, Mac Duggal, Blush Prom, Alyce Designs, Panoply, Night Moves, and many more.

We have unique dresses for every occasion: Homecoming 2014, Prom 2014, Sadis 2014, Christmas Dance, Military Ball, Quinceanera, Snowcoming, and Sweet 16. Whether you are looking for a sleek cocktail dress or an extravagant ball gown we have you covered.

We Are the Only Exclusive Sherri Hill Pageant Dealer in Michigan!

One Dress, One Style, One Event - No Exceptions!

Viper Apparel Will Not Sell Your Dress, Even in a Different Color, to Anyone at Your Event, Guaranteed. Every Dress and Customer Is Added to Our Extensive Database.

We register all the schools in Michigan, to make sure that we don’t sell the same dress to your event. Our famous local schools include; Frankenmuth, Bridgeport, Birch Run, Clio, Vassar, Fenton, Flushing, Grand Blanc, Bay City Western/Central, John Glen, Midland Dow, Swan Valley, Saginaw High, Buena Vista, Arthur Hill, Bullock Creek, and Freeland, just to name a few.

Viper Apparel Sponsorships

Viper Apparel is the official wardrobe sponsor of the Miss Michigan America Outstanding Teen Program, as well as the Miss Michigan America Program! Viper Apparel is also a proud sponsor of the Miss Michigan USA program and its affiliates.

Why Viper Apparel?

  • We will not sell the same dress to your event - even in a different color!
  • No tax on orders outside Michigan.
  • Lay away available.
  • One-of-a-kind pageant dresses.
  • High end security on website (so your credit card info is secure)
  • #1 Prom Dress Store in Michigan


"I waited till last minute to find my dress and Viper was there for me. I was soo afraid I wouldn't find anything I like and I found the perfect dress. Thanks so much Viper."

- Erica Elias

"I knew that for my Senior Prom I wanted to have a dress that would grab attention. When I walked into Viper Apparel and seen all beautiful dresses they had available, I knew I wouldn't have to look anywhere else to find the right dress for me! As I was looking through the dresses I seen what I knew would be my dress. Then and there I knew that I couldn't leave the store without it. From the bright colors to the style, everything made me feel and look like a princess. When I came down the stairs on Prom night to meet my date, his mouth dropped! He thought i looked absolutely beautiful. Throughout the entire night people complimented me on my dress and told me how much they loved the colors. Thanks to Viper Apparel, my night was nothing more than AMAZING."

- Keionna Payteon

"Loved my dress, so did everyone else...I was so afraid I wouldn't find something I liked since I waited till the last minute and everyone was nice and friendly... Thanks so much!"
"I got a bunch of compliments on this dress, everyone loved the beading!"

-Allie Bright

"Definitely the best dress I've ever had! and Viper Apparel was so nice about everything especially ordering for me and making sure it was in on time. Thank you! My prom was amazinggg (:


"I shopped at Viper Apparel for my first time this year for my senior prom. I was very pleased with the selection of dresses available, and was more than happy with the customer service. Dalia was so helpful, and very nice. Viper Apparel will be my first store choice for any special occasion event that I may be attending. Thank you so much for an amazing dress, and great shopping experience."

-Jordan Sussi

"My daughter wanted a prom dress that was hard to find. We tried countless dress shops and far too many online shops. Viper Apparel was able to get the dress. Thank you Viper Apparel for you friendly fast service"
"Such a pleasure to do business with. Very personal and trustworthy. I would recommend this company to anyone who is interested in purchasing a dress. They are extremely accommodating and actually care about their customer, unlike many other businesses. Job well done ."