Viper Apparel (Bridgeport Store): (989) 401-5001 | Mon-Sat 10am-7pm, Sun 10am-5pm
Bridal by Viper (Birch Run Store): (989) 624-1100 | Mon-Sat 10am-9pm, Sun 10am-7pm

Featured Dresses

Mac Duggal Homecoming

Mac Duggal Homecoming

Mac Duggal Homecoming

Alyce Paris Shorts

Alyce Paris Shorts

Alyce Paris Shorts

Sherri Hill

Sherri Hill

Sherri Hill

Rachel ALLAN Homecoming

Rachel ALLAN Homecoming

Hannah S

Hannah S

Hannah S

Vizcaya Quinceanera by Mori Lee

Tarik Ediz

Tarik Ediz

Tarik Ediz

Rachel ALLAN Short Prom

Why Viper Apparel Dresses?

Viper Apparel Is Your Official Online and In-Store Boutique Specializing in pageant dresses, prom dresses, homecoming dresses, and now Bridal and Bridesmaid Dresses and Tuxedos in Michigan!

Now Selling 2015 Prom Dresses in Michigan! Viper Apparel is a local prom dress shop in Michigan located in between Birch Run, Mi and Saginaw, Mi. We are proud to be the official #1 Prom Dress Shop in Michigan 2 years in a row by MLive and many of our loyal customers! Viper Apparel has also been a prestigious winner of the Elite Boutique from designer Jovani, for the category prom dresses in Michigan. Michigan’s #1 Prom Dress Shop is proud to ship internationally and nationwide.

Official wardrobe sponsor of the Miss Michigan America and Miss Outstanding Teen Program. Viper Apparel is also proud to sponsor many other local pageants across the state of Michigan.

Customer Testimonials

  • The girls were great, always laughing and asking if they could zip you up! Lots of encouragement. GREAT ATMOSPHERE.

    Rebecca Rodgers Rebecca Rodgers
  • I shopped at Viper Apparel for my first time this year for my senior prom. I was very pleased with the selection of dresses available, and was more than happy with the customer service. Dalia was so helpful, and very nice. Viper Apparel will be my first store choice for any special occasion event that I may be attending. Thank you so much for an amazing dress, and great shopping experience.

    Jordan Sussie
  • It was just an all around amazing experience. When you step in to the store every single worker makes you feel important. When you try on dresses they make sure you feel beautiful and tell you how great you look. I wouldn't want to have gone anywhere else (:

    Megan Rachelle KibbeMegan Rachelle Kibbe

Great Selection and Variety

Viper Apparel Will Not Sell Your Dress, Even in a Different Color, to Anyone at Your Event, Guaranteed. Every Dress and Customer Is Added to Our Extensive Database.

We register all the schools in Michigan, to make sure that we don’t sell the same dress to your event. Our famous local schools include; Frankenmuth, Bridgeport, Birch Run, Clio, Vassar, Fenton, Flushing, Grand Blanc, Bay City Western/Central, John Glenn, Midland Dow, Swan Valley, Saginaw High, Buena Vista, Arthur Hill, Bullock Creek, and Freeland, just to name a few.

Shop Now

Viper Apparel carries all the latest 2015 Prom Dress Styles. We carry all the top designers: Sherri Hill, Jovani, Terani, Tiffany Designs, Tony Bowls, Hannah S, Mac Duggal, Blush Prom, Alyce Designs, Panoply, Night Moves, and many more. We have unique dresses for every occasion: Homecoming 2015, Prom 2015, Sadie Hawkins 2015, Christmas Dance, Military Ball, Quinceañera, Snowcoming, and Sweet 16. Whether you are looking for a sleek cocktail dress or an extravagant ball gown we have you covered.