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Viper Apparel HOURS: 11PM -7PM Closed on Tuesday, Wednesday- Fri 11AM-7PM Sat & Sunday 10AM-7PM
Bridal By Viper HOURS MONDAY-FRIDAY 12PM-7PM SAT AND SUNDAY 10AM-7PM PRIVATE APPOINTMENTS NOW AVAILABLE 989-624-1100
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    • Jessica Angel
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    • Opulence
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    • Amarra at Bridal by Viper
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WHY SHOP AT VIPER

 

Why Viper Apparel Prom Dress Shop? Viper Apparel is the #1 in the Nation shop in the Nation as voted by Pageant Planet! for all your prom and pageant In Michigan. We are the official wardrobe sponsor for Miss America and Miss America Outstanding Teen. National wardrobe sponsor for USAM Nationals. Miss Michigan, Miss Michigan Outstanding Teen, Miss Nevada, and Miss Nevada Oustanding Teen.
We have over 30 designers to choose from including Sherri Hill,Jovani, Mac Duggal, Portia & Scarlett, Vienna, House of Wu, and Morilee just to name a few! We are also proud to be the Exclusive Sherri Hill Couture and Jovani Couture retailers for the State of Michigan! With these amazing designers, we are able to customize your dream pageant dress or fun-fashion dress! This Spring, we had the honor of becoming the Elite Michigan retailer & Exclusive Prom Line from Sherri Hill and it’s only available at Viper Apparel! Our customers love our large selection of dresses of all sizes, styles and colors. You want it? We got it!

We are an authorized boutique to the following designers:
https://www.sherrihill.com/
https://www.macduggal.com/
https://www.jovani.com/
https://houseofwu.com/
https://www.morilee.com/
https://www.viennafashions.com/
https://alyceparis.com/
https://portiaandscarlett.com/
https://www.tarikediz.com/

Our sister store "Bridal by Viper" carries the following designers:
https://www.elliewilde.com/
https://www.rachelallan.com/
https://www.allurebridals.com/
https://amarrausa.com/
https://www.moncheribridals.com/
http://clarisse.us/
https://davincibridal.com/
https://www.casablancabridal.com/
https://www.jlmcouture.com/Hayley-Paige

 

Why do customers keep coming back? We have a unique policy that no other Prom dress shop in Michigan offers: We only sell one dress, per school, per style, per color! We will not sell your dress to your event, not even in a different color! No one wants to show up to prom wearing the same dress as someone else. With Viper Apparel, you never have to worry! All of our local customers love this policy, especially since we cater to all local schools in Michigan like Bay City Western, John Glenn, Bridgeport, Heritage, Valley Lutheran, Grand Blanc, Birch Run, Swartz Creek, Frankenmuth, Clio and many more!  Customers also come back for our excellent one on one customer service! You are greeted with a smile and helped during your entire shopping process! Our knowledgeable and personable staff help you pick out dresses, customize accessories, and help you envision yourself on your big day! Whether it’s offering ideas for hair, makeup, or nails, we really try to help you envision your prom ensemble! Returning customers also love our VIP Program. Once you buy a dress from Viper Apparel, you are a VIP customer for life! VIP customers receive special in store promotions that vary each season. On top of our generous promotions, we also offer payment-plans so you have more time to pay on your dress! Customers can make weekly or bi-weekly payments and extensions are available. Viper Apparel is your one stop prom shop in Michigan!

 

 

Viper Apparel Prom & Pageant is the proud wardrobe Sponsor for Miss America & Miss America Outstanding Teen, Miss Michigan & Miss Michigan’s Outstanding Teen, Miss Nevada & Miss Nevada’s Outstanding Teen, Miss Michigan & Miss Michigan Teen USA cocktail sponsor, United National Miss Michigan Evening Gown Sponsor, United National Miss Ohio Fun Fashion Sponsor, and many more! We’ve worked with so many amazing titleholders over the years and we love seeing our beautiful dresses on Local, State and National level stages! Shopping at Viper Apparel gives you access to custom couture gowns from Sherri Hill Couture and Jovani Couture. Viper Apparel has annual trunk shows for both Sherri Hill Couture and Jovani Couture giving our customers access to the new Couture collections and being able to customize on the spot! So whether you’re shopping for your first local pageant preliminary competition or preparing to compete at Miss America, Viper Apparel is your pageant dress destination!

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Why Viper Apparel?

Viper Apparel Prom & Pageant is the #1 Prom shop in Michigan! With new 2023 Prom and Pageant dresses arriving everyday, you're sure to find your Prom dress in no time at Viper Apparel! Viper Apparel has been voted the #1 Prom & Pageant store in Michigan and #1 in the nation by the Pageant Planet. We cater to schools all over Michigan including Bay City Western, John Glenn, Frankenmuth, Grand Blanc, Bridgeport, Davison, Lapeer, Swartz Creek and many more! We carry over 30 different designers between our two locations, including one of a kind dresses that are exclusive to Viper Apparel! Popular International designers include: Sherri Hill, Sherri Hill Couture, Mac Duggal, Portia and Scarlet! As Miss Michigan and Miss Nevada's wardrobe Sponsors, we have to carry the best of the best!

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Viper Apparel Prom & Pageant

Viper Apparel HOURS MON: 11AM-7PM CLOSED TUESDAY, WED-FRI 11AM-7PM

SAT&SUN 10AM-7PM



Bridal by Viper Prom & Tux

Bridal By Viper Hours (989) 624-1100 HOURS MONDAY-FRIDAY 12PM-7PM SAT AND SUNDAY 10AM-7PM PRIVATE APPOINTMENT NOW AVAILABLE


Bridgeport Location:
(989) 401-5001
Birch Run Location:
(989) 624-1100
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Viper Apparel Prom
5050 Zelle dr
Bridgeport, MI 48722
(989) 401-5001
Bridal by Viper
8800 Market Place Drive
H030
Birch Run, MI 48415
(989) 624-1100




  • Policies

    • Overview
    • Sales
    • Privacy Policy
    • Returns
    • Shipping
  • WHY SHOP AT VIPER

    • Overview
    • VIPER APPAREL PROM & PAGEANT
    • Blog
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
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Shop by designer

Pageant

  • Sherri Hill Couture
  • Sherri Hill Couture Sample Sale
  • Jovani Couture
  • Jovani Couture Sample
  • Fernando Wong Couture
  • Pageant Interview & Appearance Attire

Children's Pageant

  • Fernando Wong Children's Dresses
  • Johnathan Kayne Sugar Kayne
  • Rachel Allan Perfect Angels
  • Sherri Hill Littles
  • Tiffany Princess

Viper Apparel Prom 2023

  • Alyce Paris Prom
  • Alisha Hill
  • Ball Gowns by Cassandra Stone
  • Black Label
  • Cassandra Stone x Mac Duggal
  • Christina Wu Prom
  • Fabulouss
  • Flash x Mac Duggal
  • Ieena x Mac Duggal
  • Jessica Angel
  • Johnathan Kayne
  • Johnathan Kayne x Sydney's Closet
  • Jovani Evening
  • Jovani Pageant
  • Jovani Prom
  • JVN Cocktail by Jovani
  • JVN by Jovani
  • Mac Duggal Prom
  • Mac Duggal Black White Red
  • Mac Duggal Evening
  • Morilee Prom
  • MNM Couture
  • Royalty by Mac Duggal
  • Opulence
  • Panoply
  • Panoply Pageant
  • Portia and Scarlett
  • Portia & Scarlett Ballgowns
  • Portia & Scarlett Cocktail
  • Portia & Scarlett Couture
  • Portia & Scarlett Evening
  • Portia & Scarlett Pageant
  • Rachel Allan Couture
  • Rachel Allan Prima Donna
  • Sherri Hill
  • Studio 17
  • Tarik Ediz
  • Tarik Ediz Prom
  • Vienna Prom

Bridal by Viper Prom 2023

  • Amarra at Bridal by Viper
  • Clarisse at Bridal by Viper
  • Ellie Wilde at Bridal by Viper
  • La Femme Cocktail at Bridal by Viper
  • La Femme Evening at Bridal by Viper
  • La Femme Gigi at Bridal by Viper
  • La Femme Prom at Bridal by Viper
  • Rachel Allan Curves at Bridal by Viper
  • Rachel Allan Prom at Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Jovani Homecoming
  • Jovani Short & Cocktail
  • Mac Duggal Homecoming
  • Morilee Sticks & Stones
  • Rachel Allan Cocktail at Bridal by Viper
  • Rachel Allan Short at Bridal by Viper
  • Tiffany Homecoming
  • Vienna Homecoming

Quinceañera

  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Vizcaya
  • Quinceanera Collection

Bridal Gowns

  • Allure Bridal
  • Angelina Faccenda Bridal
  • Casablanca Bridal
  • CB Couture
  • Christina Wu
  • Kenneth Winston
  • Morilee Blu Bridal
  • Morilee Bridal
  • Morilee Julietta Bridal
  • Morilee Voyage Bridal
  • Morilee Voyage Bridal
  • Sherri Hill Bridal

Bridesmaids

  • Angelina Faccenda Bridesmaids
  • Christina Wu Bridesmaids
  • Lace Affairs
  • Morilee Affairs Bridesmaids
  • Morilee Bridesmaids
  • Tulle Affairs

Mother of the Bride/Groom

  • Ivonne D
  • JDL Boutique - Jean De Lys
  • MGNY by Morilee
  • Montage Mother of the Bride
  • Serena London

Shoes and Accessories

  • Body Shapers
  • Dyeables Shoes
  • Helen's Heart Jewelry
  • Helen's Heart Shoes
  • Johnathan Kayne Shoes
  • New Silicon Bra
  • Touch Up Shoes
  • Your Party Shoes
  • Shoes

Prom/Homecoming Clerance

  • Prom Clearance

Shop by Event & Category

  • Bridal Accessories
  • Plus Size Bridal

More Styles

  • Featured Styles
  • Mary's Bridal
  • Moda Bella
  • Rachel Allan Beautiful Mothers
  • Rachel Allan Couture D'Amour Bridal
  • Marys
  • Primavera Prom
  • Jovani Couture Sample Sale
  • Prom
  • Beautiful Ball Gowns
  • Bridal by Viper Bridal Gowns
  • Children's Dresses
  • Bridal by Viper Bridesmaids
  • Cocktail Dresses
  • Evening Dresses
  • Formal Gowns
  • Homecoming Dresses
  • Hottest Prom Dresses In Michigan
  • Mother of the Bride
  • Pageant Dresses
  • Plus Size Dresses
  • Quinceañera
  • Special Occasions