WHY SHOP AT VIPER
Why Viper Apparel? Viper Apparel is the #1 Prom dress shop in the state of Michigan! We are also voted the #3 Prom and Pageant shop in the Nation as voted by Pageant Planet! We are a one stop shop for all your prom and pageant needs! We have over 30 designers to choose from including Sherri Hill, Alisha Hill, Jovani, Mac Duggal, Portia & Scarlett, Vienna, House of Wu, and Morilee just to name a few! We are also proud to be the Exclusive Sherri Hill Couture and Jovani Couture retailers for the state of Michigan! With these amazing designers, we are able to customize your dream pageant dress or fun-fashion dress! This Spring, we had the honor of becoming the Elite Michigan retailer for Alisha Hill: An Exclusive Prom Line from Sherri Hill and it’s only available at Viper Apparel! Our customers love our large selection of dresses of all sizes, styles and colors. You want it? We got it!
We are an authorized boutique to the following designers:
Our sister store "Bridal by Viper" carries the following designers:
Why do customers keep coming back? We have a unique policy that no other Prom dress shop in Michigan offers: We only sell one dress, per school, per style, per color! We will not sell your dress to your event, not even in a different color! No one wants to show up to prom wearing the same dress as someone else. With Viper Apparel, you never have to worry! All of our local customers love this policy, especially since we cater to all local schools in Michigan like Bay City Western, John Glenn, Bridgeport, Heritage, Valley Lutheran, Grand Blanc, Birch Run, Swartz Creek, Frankenmuth, Clio and many more! Customers also come back for our excellent one on one customer service! You are greeted with a smile and helped during your entire shopping process! Our knowledgeable and personable staff help you pick out dresses, customize accessories, and help you envision yourself on your big day! Whether it’s offering ideas for hair, makeup, or nails, we really try to help you envision your prom ensemble! Returning customers also love our VIP Program. Once you buy a dress from Viper Apparel, you are a VIP customer for life! VIP customers receive special in store promotions that vary each season. On top of our generous promotions, we also offer payment-plans so you have more time to pay on your dress! Customers can make weekly or bi-weekly payments and extensions are available. Viper Apparel is your one stop prom shop in Michigan!
Viper Apparel is the #1 Pageant Store in the state of Michigan (as voted by Pageant Planet)
Viper Apparel is the proud wardrobe Sponsor for Miss Michigan & Miss Michigan’s Outstanding Teen, Miss Nevada & Miss Nevada’s Outstanding Teen, Miss Michigan & Miss Michigan Teen USA cocktail sponsor, United National Miss Michigan Evening Gown Sponsor, United National Miss Ohio Fun Fashion Sponsor, and many more! We’ve worked with so many amazing titleholders over the years and we love seeing our beautiful dresses on Local, State and National level stages! Shopping at Viper Apparel gives you access to custom couture gowns from Sherri Hill Couture and Jovani Couture. Viper Apparel has annual trunk shows for both Sherri Hill Couture and Jovani Couture giving our customers access to the new Couture collections and being able to customize on the spot! So whether you’re shopping for your first local pageant preliminary competition or preparing to compete at Miss America, Viper Apparel is your pageant dress destination!