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  • Viper Apparel Prom 2023
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    • Alyce Paris Prom
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    • Amarra at Bridal by Viper
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    • Aaron Michael Couture
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    • Fernando Wong Children's Dresses
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    • Amarra Quinceanera
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    • Casual Collection
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WHY SHOP AT VIPER

 

Why Viper Apparel Prom Dress Shop? Viper Apparel is the #1 in the Nation shop in the Nation as voted by Pageant Planet! for all your prom and pageant In Michigan. We are the official wardrobe sponsor for Miss America and Miss America Outstanding Teen. National wardrobe sponsor for USAM Nationals. Miss Michigan, Miss Michigan Outstanding Teen, Miss Nevada, and Miss Nevada Oustanding Teen.
We have over 30 designers to choose from including Sherri Hill,Jovani, Mac Duggal, Portia & Scarlett, Vienna, House of Wu, and Morilee just to name a few! We are also proud to be the Exclusive Sherri Hill Couture and Jovani Couture retailers for the State of Michigan! With these amazing designers, we are able to customize your dream pageant dress or fun-fashion dress! This Spring, we had the honor of becoming the Elite Michigan retailer & Exclusive Prom Line from Sherri Hill and it’s only available at Viper Apparel! Our customers love our large selection of dresses of all sizes, styles and colors. You want it? We got it!

We are an authorized boutique to the following designers:
https://www.sherrihill.com/
https://www.macduggal.com/
https://www.jovani.com/
https://houseofwu.com/
https://www.morilee.com/
https://www.viennafashions.com/
https://alyceparis.com/
https://portiaandscarlett.com/
https://www.tarikediz.com/

Our sister store "Bridal by Viper" carries the following designers:
https://www.elliewilde.com/
https://www.rachelallan.com/
https://www.allurebridals.com/
https://amarrausa.com/
https://www.moncheribridals.com/
http://clarisse.us/
https://davincibridal.com/
https://www.casablancabridal.com/
https://www.jlmcouture.com/Hayley-Paige

 

Why do customers keep coming back? We have a unique policy that no other Prom dress shop in Michigan offers: We only sell one dress, per school, per style, per color! We will not sell your dress to your event, not even in a different color! No one wants to show up to prom wearing the same dress as someone else. With Viper Apparel, you never have to worry! All of our local customers love this policy, especially since we cater to all local schools in Michigan like Bay City Western, John Glenn, Bridgeport, Heritage, Valley Lutheran, Grand Blanc, Birch Run, Swartz Creek, Frankenmuth, Clio and many more!  Customers also come back for our excellent one on one customer service! You are greeted with a smile and helped during your entire shopping process! Our knowledgeable and personable staff help you pick out dresses, customize accessories, and help you envision yourself on your big day! Whether it’s offering ideas for hair, makeup, or nails, we really try to help you envision your prom ensemble! Returning customers also love our VIP Program. Once you buy a dress from Viper Apparel, you are a VIP customer for life! VIP customers receive special in store promotions that vary each season. On top of our generous promotions, we also offer payment-plans so you have more time to pay on your dress! Customers can make weekly or bi-weekly payments and extensions are available. Viper Apparel is your one stop prom shop in Michigan!

 

 

Viper Apparel Prom & Pageant is the proud wardrobe Sponsor for Miss America & Miss America Outstanding Teen, Miss Michigan & Miss Michigan’s Outstanding Teen, Miss Nevada & Miss Nevada’s Outstanding Teen, Miss Michigan & Miss Michigan Teen USA cocktail sponsor, United National Miss Michigan Evening Gown Sponsor, United National Miss Ohio Fun Fashion Sponsor, and many more! We’ve worked with so many amazing titleholders over the years and we love seeing our beautiful dresses on Local, State and National level stages! Shopping at Viper Apparel gives you access to custom couture gowns from Sherri Hill Couture and Jovani Couture. Viper Apparel has annual trunk shows for both Sherri Hill Couture and Jovani Couture giving our customers access to the new Couture collections and being able to customize on the spot! So whether you’re shopping for your first local pageant preliminary competition or preparing to compete at Miss America, Viper Apparel is your pageant dress destination!

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Why Viper Apparel?

Viper Apparel Prom & Pageant is the #1 Prom & Homecoming in Michigan! With new 2023 Prom and Pageant dresses arriving everyday, you're sure to find your Prom dress in no time at Viper Apparel! Viper Apparel has been voted the #1 Prom & Pageant store in Michigan and #1 in the nation by the Pageant Planet. We cater to schools all over Michigan including Bay City Western, John Glenn, Frankenmuth, Grand Blanc, Bridgeport, Davison, Lapeer, Swartz Creek and many more! We carry over 30 different designers between our two locations, including one of a kind dresses that are exclusive to Viper Apparel! Popular International designers include: Sherri Hill, Sherri Hill Couture, Portia and Scarlet! As Miss Michigan and Miss Nevada's wardrobe Sponsors, we have to carry the best of the best!

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Viper Apparel Prom & Pageant

Current Hours: Weekdays:12pm-7pm Weekends: 10am-7pm Closed Tuesdays


Bridgeport Location:
(989) 401-5001
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Viper Apparel Prom
5050 Zelle dr
Bridgeport, MI 48722
(989) 401-5001






  • Bridal
  • Policies

    • Overview
    • Sales
    • Privacy Policy
    • Returns
  • WHY SHOP AT VIPER

    • Overview
    • Customer Testimonials
    • VIPER APPAREL PROM & PAGEANT
    • Blog
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Shop by designer

Viper Apparel Prom 2023

  • Alyce Paris Prom
  • Johnathan Kayne Prom
  • Jovani Prom
  • Morilee Prom
  • MNM Couture
  • Portia and Scarlett
  • Sherri Hill
  • Tarik Ediz Prom

Bridal by Viper Prom 2023

  • Amarra at Bridal by Viper
  • Clarisse Prom
  • Ellie Wilde at Bridal by Viper
  • La Femme Evening at Bridal by Viper
  • La Femme Gigi at Bridal by Viper
  • La Femme Prom at Bridal by Viper
  • Rachel Allan Curves at Bridal by Viper
  • Rachel Allan Prom at Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Sherri Hill Homecoming
  • Jovani Homecoming
  • Jovani Short & Cocktail
  • La Femme Cocktail at Bridal by Viper
  • Rachel Allan Cocktail at Bridal by Viper
  • Portia & Scarlett Cocktail Dresses
  • Primavera Couture
  • Rachel Allan Short Dresses at Bridal by Viper
  • Tiffany Homecoming Dresses

Pageant

  • Aaron Michael Couture
  • Fernando Wong Couture
  • Jovani Pageant
  • Jovani Couture
  • Jovani Couture Sample
  • Johnathan Kayne Couture
  • Portia & Scarlett Pageant
  • Portia & Scarlett Couture
  • Sherri Hill Couture
  • Sherri Hill Couture Sample Sale
  • Tarik Ediz
  • One Of a Kind Couture
  • Pageant Interview & Appearance Attire

Children's Pageant

  • Fernando Wong Children's Dresses
  • Rachel Allan Perfect Angels
  • Johnathan Kayne Sugar Kayne
  • Sherri Hill Littles
  • Tiffany Princess

Quinceañera

  • Amarra Quinceanera
  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Sticks & Stones
  • Morilee Vizcaya
  • Princesa by Ariana Vara
  • Mary's by Rachel Allen
  • House of Wu Quinceanera Collection

More Styles

  • Casual Collection
  • Homecoming Dresses
  • Pageant Dresses
  • Quinceañera