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Rachel Allan Prima Donna

Rachel Allan Prima Donna is a Diva award winner dress line and these dresses are worn on every pageant stage in the country. Rachel Allan, established in 1985, is a designer and manufacturer of prom dresses, homecoming dresses, pageant dresses, cocktail dresses, social occasion dresses and little girl pageant dresses. Rachel Allan strives to provide all customers with beautiful Prima Donna dresses of vibrant colors, jaw dropping bead work and flowing fabrics at a great value and an exceptional quality. If you have any questions regarding the Spring Rachel Allan Designer Prima Donna Collection, please contact our customer service via phone, email, or live chat. Please make sure to check your measurements with each and every dress before ordering. Each designer and dress has a different size chart that correlates specifically. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you. Rachel Allan Website
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Why Viper Apparel?

Viper Apparel Prom & Pageant has new 2025-2026 Prom and Pageant dresses arriving every day, you're sure to find a dress for your special event! We carry popular International designers including Portia and Scarlett, Sherri Hill, Sherri Hill Couture, Jovani, Johnaton Kayne and Fernando Wong with many one of a kind dresses exclusive only to Viper Apparel!

Viper Apparel is the proud wardrobe sponsor for Miss Michigan & Miss Michigan's Teen, Miss Nevada & Miss Nevada's Teen, Miss Michigan & Miss Michigan Teen USA cocktail sponsor, Miss Colorado & Miss Colorado USA wardrobe sponsor, Miss Wyoming & Miss Wyoming Teen USA wardrobe sponsor, Miss North Dakota & Miss North Dakota Teen USA wardrobe sponsor, Miss South Dakota & Miss South Dakota Teen USA wardrobe sponsor, Miss Highschool America, Miss Collegiate America and many more!!

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Viper Apparel Prom & Pageant

MONDAY-FRIDAY 12PM-7PM , SATURDAY- SUNDAY 10AM-7PM , CLOSED ON TUESDAY.


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Shop by designer

Viper Apparel Prom

  • Alyce Paris Prom
  • Ava Presley
  • ASHLEYlauren
  • Johnathan Kayne Prom
  • Jovani Prom
  • Portia and Scarlett
  • Sherri Hill

Bridal by Viper Prom

  • Amarra Prom
  • Ellie Wilde at Bridal by Viper
  • Rachel Allan Prom Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Jovani Homecoming
  • Portia & Scarlett Cocktail Dresses
  • Sherri Hill Homecoming

Pageant

  • Couture
  • Capes & Overskirts
  • Fernando Wong Couture
  • Fun Fashion
  • Jovani Pageant
  • Jovani Couture
  • Johnathan Kayne Couture
  • Portia & Scarlett Pageant
  • Portia & Scarlett Couture
  • Sherri Hill Couture
  • Pageant Interview & Appearance Attire

Children's Pageant

  • Fernando Wong Children's Dresses
  • Rachel Allan Perfect Angels
  • Johnathan Kayne Sugar Kayne
  • Sherri Hill Littles
  • Tiffany Princess

Quinceañera

  • Chair Rental
  • Amarra Quinceanera
  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Sticks & Stones
  • Morilee Vizcaya
  • Princesa by Ariana Vara
  • Mary's by Rachel Allen
  • House of Wu Quinceanera Collection

More Styles

  • Ultimate USA Opening Number
  • Casual Collection