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Viper Apparel Hours : Monday - Friday : 12 PM - 7 PM , Saturday - Sunday : 10 AM - 7 PM Closed On Tuesday
Call us at: 989-401-5001 Call Today to make a Pageant and Quinceanera Appointment! No appointment needed for Prom and Homecoming!
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    • Casual Collection

ASHLEYlauren

Ashley Lauren's 2025 Collection, available at Viper Apparel, captures the essence of modern glamour with an array of captivating designs. This collection showcases luxurious fabrics, intricate embellishments, and silhouettes tailored to make a statement. From bold, figure-hugging mermaid gowns adorned with shimmering sequins to elegant ballgowns with delicate lace overlays and flowing skirts, each piece radiates sophistication and youthful energy. Ashley Lauren’s attention to detail shines through in dazzling beadwork, flattering cuts, and fresh color palettes, making every gown a perfect choice for those looking to turn heads on prom night or on stage!
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ASHLEYlauren 4877

4877 ASHLEYlauren

$378  
ASHLEYlauren 4879

4879 ASHLEYlauren

$338  
ASHLEYlauren 12055

12055 ASHLEYlauren

$558  
ASHLEYlauren 4757

4757 ASHLEYlauren

$598  
ASHLEYlauren 12015

12015 ASHLEYlauren

$598  
ASHLEYlauren 11669

11669 ASHLEYlauren

$598  
ASHLEYlauren 4816

4816 ASHLEYlauren

$358  
ASHLEYlauren 4852

4852 ASHLEYlauren

$438  
ASHLEYlauren 4875

4875 ASHLEYlauren

$298  
ASHLEYlauren 4859

4859 ASHLEYlauren

$438  
ASHLEYlauren 11960

11960 ASHLEYlauren

$798  
ASHLEYlauren 12017

12017 ASHLEYlauren

$698  
ASHLEYlauren 4781

4781 ASHLEYlauren

$358  
ASHLEYlauren 4927

4927 ASHLEYlauren

$478  
ASHLEYlauren 12047

12047 ASHLEYlauren

$1398  
ASHLEYlauren 12050

12050 ASHLEYlauren

$1198  
ASHLEYlauren 12052

12052 ASHLEYlauren

$398  
ASHLEYlauren 4734

4734 ASHLEYlauren

$298  
ASHLEYlauren 11866

11866 ASHLEYlauren

$398  
ASHLEYlauren 4671

4671 ASHLEYlauren

$598  
ASHLEYlauren 4818

4818 ASHLEYlauren

$498  
ASHLEYlauren 4835

4835 ASHLEYlauren

$378  
ASHLEYlauren 4864

4864 ASHLEYlauren

$398  
ASHLEYlauren 11843

11843 ASHLEYlauren

$798  
ASHLEYlauren 4673

4673 ASHLEYlauren

$598  
ASHLEYlauren 12074

12074 ASHLEYlauren

$598  
ASHLEYlauren 11962

11962 ASHLEYlauren

$1398  
ASHLEYlauren 4802

4802 ASHLEYlauren

$378  
ASHLEYlauren 4804

4804 ASHLEYlauren

$698  
ASHLEYlauren 4805

4805 ASHLEYlauren

$558  
ASHLEYlauren 11702

11702 ASHLEYlauren

$558  
ASHLEYlauren 4883

4883 ASHLEYlauren

$398  
ASHLEYlauren 4886

4886 ASHLEYlauren

$378  
ASHLEYlauren 12078

12078 ASHLEYlauren

$558  
ASHLEYlauren 11911

11911 ASHLEYlauren

$498  
ASHLEYlauren 4814

4814 ASHLEYlauren

$558  
ASHLEYlauren 4736

4736 ASHLEYlauren

$498  
ASHLEYlauren 4780

4780 ASHLEYlauren

$298  
ASHLEYlauren 12000

12000 ASHLEYlauren

$1698  
ASHLEYlauren 4862

4862 ASHLEYlauren

$438  
ASHLEYlauren 11985

11985 ASHLEYlauren

$1398  
ASHLEYlauren 12048

12048 ASHLEYlauren

$1498  
ASHLEYlauren 11786

11786 ASHLEYlauren

$498  
ASHLEYlauren 11875

11875 ASHLEYlauren

$658  
ASHLEYlauren 4809

4809 ASHLEYlauren

$398  
ASHLEYlauren 11519

11519 ASHLEYlauren

$1398  
ASHLEYlauren 4670

4670 ASHLEYlauren

$798  
ASHLEYlauren 4851

4851 ASHLEYlauren

$438  
ASHLEYlauren 4930

4930 ASHLEYlauren

$758  
ASHLEYlauren 11623

11623 ASHLEYlauren

$1398  
ASHLEYlauren 12089

12089 ASHLEYlauren

$498  
ASHLEYlauren 11769

11769 ASHLEYlauren

$498  
ASHLEYlauren 4881

4881 ASHLEYlauren

$398  
ASHLEYlauren 12035

12035 ASHLEYlauren

$398  
ASHLEYlauren 11908

11908 ASHLEYlauren

$558  
ASHLEYlauren 11951

11951 ASHLEYlauren

$1198  
ASHLEYlauren 4794

4794 ASHLEYlauren

$798  
ASHLEYlauren 4758

4758 ASHLEYlauren

$598  
ASHLEYlauren 11598

11598 ASHLEYlauren

$1198  
ASHLEYlauren 4871

4871 ASHLEYlauren

$398  
ASHLEYlauren 4907

4907 ASHLEYlauren

$1198  
ASHLEYlauren 11961

11961 ASHLEYlauren

$1498  
ASHLEYlauren 11969

11969 ASHLEYlauren

$798  
ASHLEYlauren 4796

4796 ASHLEYlauren

$798  
ASHLEYlauren 11589

11589 ASHLEYlauren

$1398  
ASHLEYlauren 11359

11359 ASHLEYlauren

$1198  
ASHLEYlauren 4882

4882 ASHLEYlauren

$438  
ASHLEYlauren 12004

12004 ASHLEYlauren

$1798  
ASHLEYlauren 4800

4800 ASHLEYlauren

$398  
ASHLEYlauren 12087

12087 ASHLEYlauren

$498  
ASHLEYlauren 11946

11946 ASHLEYlauren

$698  
ASHLEYlauren 12006

12006 ASHLEYlauren

$1798  
ASHLEYlauren 11772

11772 ASHLEYlauren

$498  
ASHLEYlauren 4857

4857 ASHLEYlauren

$458  
ASHLEYlauren 11787

11787 ASHLEYlauren

$898  
ASHLEYlauren 12049

12049 ASHLEYlauren

$1298  
ASHLEYlauren 11903

11903 ASHLEYlauren

$498  
ASHLEYlauren 11972

11972 ASHLEYlauren

$678  
ASHLEYlauren 4762

4762 ASHLEYlauren

$798  
ASHLEYlauren 4788

4788 ASHLEYlauren

$378  
ASHLEYlauren 11861

11861 ASHLEYlauren

$558  
ASHLEYlauren 12001

12001 ASHLEYlauren

$1798  
ASHLEYlauren 12011

12011 ASHLEYlauren

$1498  
ASHLEYlauren 12012

12012 ASHLEYlauren

$1398  
ASHLEYlauren 4797

4797 ASHLEYlauren

$798  
ASHLEYlauren 4760

4760 ASHLEYlauren

$998  
ASHLEYlauren 11770

11770 ASHLEYlauren

$498  
ASHLEYlauren 11999

11999 ASHLEYlauren

$1498  
ASHLEYlauren 4753

4753 ASHLEYlauren

$558  
ASHLEYlauren 12071

12071 ASHLEYlauren

$558  
ASHLEYlauren 4763

4763 ASHLEYlauren

$998  
ASHLEYlauren 11670

11670 ASHLEYlauren

$598  
ASHLEYlauren 12013

12013 ASHLEYlauren

$1598  
ASHLEYlauren 11766

11766 ASHLEYlauren

$1078  
ASHLEYlauren 4825

4825 ASHLEYlauren

$298  
ASHLEYlauren 11789

11789 ASHLEYlauren

$598  
770
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Why Viper Apparel?

Viper Apparel, voted the #1 Prom & Pageant Store in the Nation by Pageant Planet and Michigan's #1 Prom Dress Shop, is your destination for prom, pageant, quince, and couture. We carry top designers like Sherri Hill, Jovani, Johnathan Kayne, and Portia & Scarlett, and are Michigan's exclusive retailer for Amarra Couture, Sherri Hill Couture, and Jovani Couture. Our quince gowns include desginers from Princesa, Morilee, Rachel Allan, and House of Wu. We proudly sponsor, Miss Michigan & Miss Michigan's Teen, Miss Nevada & Miss Nevada's Teen, Miss & Teen Michigan USA, Miss & Teen Wisconsin USA, Miss & Teen South Dakota USA, Miss & Teen North Dakota USA, Miss & Teen Minnesota USA, Miss & Teen Iowa USA, Miss High School America, Miss Collegiate America, American Royal Beauty, Ultimate USA, Miss Northern States, and Mrs/Ms Elite Platinum Universe. With trunk shows from Sherri Hill, Jovani and Johnathan Kayne, we offer exclusive styles, custom couture, and an unforgettable shopping experience

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Viper Apparel Prom & Pageant

Monday to Saturday: 12 PM - 6 PM Closed on Sunday and Tuesday.


Bridgeport Location:
(989) 401-5001
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Viper Apparel Prom
5050 Zelle dr
Bridgeport, MI 48722
(989) 401-5001
  • Prom
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    • Overview
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Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
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+Narrow by Color


Shop by designer

Viper Apparel Prom

  • Alyce Paris Prom
  • Ava Presley
  • ASHLEYlauren
  • Johnathan Kayne Prom
  • Jovani Prom
  • Portia and Scarlett
  • Sherri Hill

Bridal by Viper Prom

  • Amarra Prom
  • Ellie Wilde at Bridal by Viper
  • Rachel Allan Prom Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Jovani Homecoming
  • La Femme Cocktails
  • Portia & Scarlett Cocktail Dresses
  • Sherri Hill Homecoming

Pageant

  • Couture
  • Capes & Overskirts
  • Fernando Wong Couture
  • Fun Fashion
  • Jovani Pageant
  • Jovani Couture
  • Johnathan Kayne Couture
  • Portia & Scarlett Pageant
  • Portia & Scarlett Couture
  • Sherri Hill Couture
  • Pageant Interview & Appearance Attire

Children's Pageant

  • Children's Couture
  • Fernando Wong Children's Dresses
  • Rachel Allan Perfect Angels
  • Johnathan Kayne Sugar Kayne
  • Sherri Hill Children's
  • Tiffany Princess

Quinceañera

  • Chair Rental
  • Amarra Quinceanera
  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Sticks & Stones
  • Morilee Vizcaya
  • Princesa by Ariana Vara
  • Mary's by Rachel Allen
  • House of Wu Quinceanera Collection

More Styles

  • Casual Collection