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Why Viper Apparel?

Viper Apparel Prom & Pageant is the #1 Prom & Homecoming in Michigan! With new 2023 Prom and Pageant dresses arriving everyday, you're sure to find your Prom dress in no time at Viper Apparel! Viper Apparel has been voted the #1 Prom & Pageant store in Michigan and #1 in the nation by the Pageant Planet. We cater to schools all over Michigan including Bay City Western, John Glenn, Frankenmuth, Grand Blanc, Bridgeport, Davison, Lapeer, Swartz Creek and many more! We carry over 30 different designers between our two locations, including one of a kind dresses that are exclusive to Viper Apparel! Popular International designers include: Sherri Hill, Sherri Hill Couture, Mac Duggal, Portia and Scarlet! As Miss Michigan and Miss Nevada's wardrobe Sponsors, we have to carry the best of the best!

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Shop by designer

Viper Apparel Prom 2023

  • Alyce Paris Prom
  • Johnathan Kayne
  • Jovani Prom
  • Morilee Prom
  • MNM Couture
  • Portia and Scarlett
  • Sherri Hill
  • Tarik Ediz
  • Tarik Ediz Prom

Bridal by Viper Prom 2023

  • Amarra at Bridal by Viper
  • Clarisse Prom
  • Ellie Wilde at Bridal by Viper
  • La Femme Evening at Bridal by Viper
  • La Femme Gigi at Bridal by Viper
  • La Femme Prom at Bridal by Viper
  • Rachel Allan Curves at Bridal by Viper
  • Rachel Allan Prom at Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Sherri Hill Homecoming
  • Jovani Homecoming
  • Jovani Short & Cocktail
  • La Femme Cocktail at Bridal by Viper
  • Rachel Allan Cocktail at Bridal by Viper
  • Portia & Scarlett Cocktail
  • Rachel Allan Short at Bridal by Viper
  • Tiffany Homecoming

Pageant

  • Aaron Michael Couture
  • Fernando Wong Couture
  • Jovani Pageant
  • Jovani Couture
  • Jovani Couture Sample
  • Johnathan Kayne Couture
  • Portia & Scarlett Pageant
  • Portia & Scarlett Couture
  • Sherri Hill Couture
  • Sherri Hill Couture Sample Sale
  • One Of a Kind Couture
  • Pageant Interview & Appearance Attire

Children's Pageant

  • Fernando Wong Children's Dresses
  • Rachel Allan Perfect Angels
  • Johnathan Kayne Sugar Kayne
  • Sherri Hill Littles
  • Tiffany Princess

Quinceañera

  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Sticks & Stones
  • Morilee Vizcaya
  • Princesa by Ariana Vara
  • Marys
  • Quinceanera Collection