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Viper Apparel HOURS: 11PM -7PM Closed on Tuesday, Wednesday- Fri 11AM-7PM Sat & Sunday 10AM-7PM
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    • Johnathan Kayne x Sydney's Closet
    • Jovani Evening
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    • Amarra at Bridal by Viper
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Bridal by Viper Bridal Gowns

Bridal by Viper Bridal Gowns feature various different designers including Hayley Paige, Morilee, Christina Wu, and Kenneth Winston just to name a few! We have so many options from short to long, simple or extravagant, fully beaded or draped in lace, we have it all! Come in to Bridal by Viper in Birch Run and see what beautiful styles stand out to you! Try on one or try them all! We are here to help you with all of your Bridal Party needs. And don’t forget, we also sell Bridal by Viper bridesmaid dresses and flower girl dresses! If you’re husband to be is still looking for a tuxedo, we offer Tuxedos services as well! If you would like to make an appointment to find your dream dress or if you have any questions regarding our Bridal Gowns in Michigan please contact us at 989-624-1100 or email us at [email protected] Please make sure to check your measurements with each and every dress before ordering. Each designer and dress has a different size chart that correlates specifically. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you.
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Why Viper Apparel?

Viper Apparel Prom & Pageant is the #1 Prom shop in Michigan! With new 2023 Prom and Pageant dresses arriving everyday, you're sure to find your Prom dress in no time at Viper Apparel! Viper Apparel has been voted the #1 Prom & Pageant store in Michigan and #1 in the nation by the Pageant Planet. We cater to schools all over Michigan including Bay City Western, John Glenn, Frankenmuth, Grand Blanc, Bridgeport, Davison, Lapeer, Swartz Creek and many more! We carry over 30 different designers between our two locations, including one of a kind dresses that are exclusive to Viper Apparel! Popular International designers include: Sherri Hill, Sherri Hill Couture, Mac Duggal, Portia and Scarlet! As Miss Michigan and Miss Nevada's wardrobe Sponsors, we have to carry the best of the best!

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Hours

Viper Apparel Prom & Pageant

Viper Apparel HOURS MON: 11AM-7PM CLOSED TUESDAY, WED-FRI 11AM-7PM

SAT&SUN 10AM-7PM



Bridal by Viper Prom & Tux

Bridal By Viper Hours (989) 624-1100 HOURS MONDAY-FRIDAY 12PM-7PM SAT AND SUNDAY 10AM-7PM PRIVATE APPOINTMENT NOW AVAILABLE


Bridgeport Location:
(989) 401-5001
Birch Run Location:
(989) 624-1100
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Viper Apparel Prom
5050 Zelle dr
Bridgeport, MI 48722
(989) 401-5001
Bridal by Viper
8800 Market Place Drive
H030
Birch Run, MI 48415
(989) 624-1100




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Shop by designer

Pageant

  • Sherri Hill Couture
  • Sherri Hill Couture Sample Sale
  • Jovani Couture
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  • Pageant Interview & Appearance Attire

Children's Pageant

  • Fernando Wong Children's Dresses
  • Johnathan Kayne Sugar Kayne
  • Rachel Allan Perfect Angels
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  • Tiffany Princess

Viper Apparel Prom 2023

  • Alyce Paris Prom
  • Alisha Hill
  • Ball Gowns by Cassandra Stone
  • Black Label
  • Cassandra Stone x Mac Duggal
  • Christina Wu Prom
  • Fabulouss
  • Flash x Mac Duggal
  • Ieena x Mac Duggal
  • Jessica Angel
  • Johnathan Kayne
  • Johnathan Kayne x Sydney's Closet
  • Jovani Evening
  • Jovani Pageant
  • Jovani Prom
  • JVN Cocktail by Jovani
  • JVN by Jovani
  • Mac Duggal Prom
  • Mac Duggal Black White Red
  • Mac Duggal Evening
  • Morilee Prom
  • MNM Couture
  • Royalty by Mac Duggal
  • Opulence
  • Panoply
  • Panoply Pageant
  • Portia and Scarlett
  • Portia & Scarlett Ballgowns
  • Portia & Scarlett Cocktail
  • Portia & Scarlett Couture
  • Portia & Scarlett Evening
  • Portia & Scarlett Pageant
  • Rachel Allan Couture
  • Rachel Allan Prima Donna
  • Sherri Hill
  • Studio 17
  • Tarik Ediz
  • Tarik Ediz Prom
  • Vienna Prom

Bridal by Viper Prom 2023

  • Amarra at Bridal by Viper
  • Clarisse at Bridal by Viper
  • Ellie Wilde at Bridal by Viper
  • La Femme Cocktail at Bridal by Viper
  • La Femme Evening at Bridal by Viper
  • La Femme Gigi at Bridal by Viper
  • La Femme Prom at Bridal by Viper
  • Rachel Allan Curves at Bridal by Viper
  • Rachel Allan Prom at Bridal by Viper

Cocktail and Homecoming

  • Alyce Paris Homecoming
  • Jovani Homecoming
  • Jovani Short & Cocktail
  • Mac Duggal Homecoming
  • Morilee Sticks & Stones
  • Rachel Allan Cocktail at Bridal by Viper
  • Rachel Allan Short at Bridal by Viper
  • Tiffany Homecoming
  • Vienna Homecoming

Quinceañera

  • Damas
  • Damas de Vizcaya
  • Fiesta x House of Wu
  • Morilee Valencia
  • Morilee Vizcaya
  • Quinceanera Collection

Bridal Gowns

  • Allure Bridal
  • Angelina Faccenda Bridal
  • Casablanca Bridal
  • CB Couture
  • Christina Wu
  • Kenneth Winston
  • Morilee Blu Bridal
  • Morilee Bridal
  • Morilee Julietta Bridal
  • Morilee Voyage Bridal
  • Morilee Voyage Bridal
  • Sherri Hill Bridal

Bridesmaids

  • Angelina Faccenda Bridesmaids
  • Christina Wu Bridesmaids
  • Lace Affairs
  • Morilee Affairs Bridesmaids
  • Morilee Bridesmaids
  • Tulle Affairs

Mother of the Bride/Groom

  • Ivonne D
  • JDL Boutique - Jean De Lys
  • MGNY by Morilee
  • Montage Mother of the Bride
  • Serena London

Shoes and Accessories

  • Body Shapers
  • Dyeables Shoes
  • Helen's Heart Jewelry
  • Helen's Heart Shoes
  • Johnathan Kayne Shoes
  • New Silicon Bra
  • Touch Up Shoes
  • Your Party Shoes
  • Shoes

Prom/Homecoming Clerance

  • Prom Clearance

Shop by Event & Category

  • Bridal Accessories
  • Plus Size Bridal

More Styles

  • Featured Styles
  • Mary's Bridal
  • Moda Bella
  • Rachel Allan Beautiful Mothers
  • Rachel Allan Couture D'Amour Bridal
  • Marys
  • Primavera Prom
  • Jovani Couture Sample Sale
  • Prom
  • Beautiful Ball Gowns
  • Bridal by Viper Bridal Gowns
  • Children's Dresses
  • Bridal by Viper Bridesmaids
  • Cocktail Dresses
  • Evening Dresses
  • Formal Gowns
  • Homecoming Dresses
  • Hottest Prom Dresses In Michigan
  • Mother of the Bride
  • Pageant Dresses
  • Plus Size Dresses
  • QuinceaƱera
  • Special Occasions