WHY SHOP AT VIPER
Why Viper Apparel Prom Dress Shop?
Viper Apparel is the #1 Prom dress shop in the state of Michigan and also voted the #1 Prom and Pageant shop in the Nation by Pageant Planet! We are a one stop shop for all your prom and pageant needs! We have over 30 designers to choose from including Sherri Hill, Alisha Hill, Jovani, Portia & Scarlett, House of Wu and Morilee as well as many more! We are also proud to be the Exclusive Sherri Hill Couture and Jovani Couture retailers for the state of Michigan! With these amazing designers, we are able to customize your dream pageant dress, fun fashion or interview wardrobe! Our customers love our large selection of dresses of all sizes, styles and colors all at affordable prices as well. You want it? We got it!
Viper Apparel is the official wardrobe sponsor for Miss America and Miss America Outstanding Teen. The National wardrobe sponsor for USAM Nationals, Miss Michigan, Miss Michigan Outstanding Teen, Miss Nevada, and Miss Nevada Oustanding Teen.
We are an authorized boutique to the following designers:
https://www.sherrihill.com/
https://www.macduggal.com/
https://www.jovani.com/
https://houseofwu.com/
https://www.morilee.com/
https://alyceparis.com/
https://portiaandscarlett.com/
https://www.tarikediz.com/
Our sister store "Bridal by Viper" carries the following designers:
https://www.elliewilde.com/
https://www.rachelallan.com/
https://www.allurebridals.com/
https://amarrausa.com/
https://www.moncheribridals.com/
http://clarisse.us/
https://www.casablancabridal.com/
https://www.viennafashions.com/
Why do customers keep coming back? No one wants to show up to prom wearing the same dress as someone else. With Viper Apparel, you never have to worry! We have a unique policy that no other Prom dress shop in Michigan offers: We only sell one dress, per school, per style! We will not sell your dress to your event, not even in a different color! All of our local customers love this policy, especially since we cater to all local schools in Michigan like Bay City Western, John Glenn, Bridgeport, Heritage, Valley Lutheran, Grand Blanc, Birch Run, Swartz Creek, Frankenmuth, Clio and many more! Customers also come back for our excellent one on one customer service! You are greeted with a smile and helped during your entire shopping process! Our knowledgeable and personable staff help you pick out dresses, customize accessories, and help you envision yourself on your prom day! Whether it’s offering ideas for hair, makeup, or nails, we really try to help you envision your prom ensemble! Returning customers also love our VIP Program. Once you buy a dress from Viper Apparel, you are a VIP customer for life! VIP customers receive special in store promotions that vary each season. On top of our generous promotions, we also offer payment-plans so you have more time to pay on your dress! Customers can make weekly or bi-weekly payments and extensions are available. Viper Apparel is your one stop prom shop in Michigan!
Viper Apparel is the #1 Pageant Store in the Country (as voted by Pageant Planet)
Viper Apparel Prom & Pageant is the proud wardrobe Sponsor for Miss America & Miss America Outstanding Teen, Miss Michigan & Miss Michigan’s Outstanding Teen, Miss Nevada & Miss Nevada’s Outstanding Teen, Miss Michigan & Miss Michigan Teen USA cocktail sponsor, United National Miss Michigan Evening Gown Sponsor, United National Miss Ohio Fun Fashion Sponsor, and many more!
We’ve worked with so many amazing titleholders over the years and we love seeing our beautiful dresses on Local, State and National level stages! Shopping at Viper Apparel gives you access to custom couture gowns from Sherri Hill Couture and Jovani Couture. Viper Apparel has annual trunk shows for Sherri Hill Couture, Jovani Couture, Johnathan Kayne and Fernando Wong giving our customers access to new Couture collections and being able to customize on the spot, many times with the designer themselves! So whether you’re shopping for your first local pageant preliminary competition or preparing to compete at Miss America, Viper Apparel is your pageant dress destination!